Whenever we shop online, we take it for granted that the e-commerce site will be accepting payments online too. That is a natural expectation that arises from the way consumers are being pampered, being offered discounts online to encourage them to use online and digital payment methods. Hence, for any e-commerce site or any other service provider, it has become imperative to catch up in the race and equip themselves with modern technology. Customers always view a website supporting online payment as smart – these sites have higher chances of conversions as compared to websites that inform but do not support online payment thereby discouraging customers to shop there and then.
For example, a subscriber of Idea Cellular service wanting to make Idea bill payment has two choices – either do it online or go to a nearby payment kiosk or Idea customer support center to make manual payments. We all are aware that manual process invariably takes more time as compared to online payment methods. On one hand, online Idea bill payment will happen in a matter of seconds from opening the site for payment to receiving the confirmation message, manual processes might take half a day to full day, at times. For the business too, being able to accept online payments is better because it means improved cash flow in the organization and immediate processing of pending payments. There is also no unnecessary wait time as used to be the case with accepting of cheques where cases of bounced cheques would become another log book for follow-up by the staff. The statement for online payments is automatically generated and needs no manual intervention. Also remember the times when cash payment was the in-thing – there would always be the risk of theft, even from the business point of view.
Subscribers making online Idea bill payment can do so from the website or App of Idea or the website or App of a reseller like Paytm, Phonepe or MobiKwik While the general process more or less in all cases is similar, paying bills from a reseller site is a more attractive proposition these days. Why? For one, most of the reputed resellers offer discounts or promo codes that can be coupled with the payment to enjoy attractive discounts. Different resellers have different promotional codes that they devise as part of their marketing strategy to gain customer loyalty. The other advantage of making payments online from a reseller site is that as a third party it resells not onlyIdea bill paymentor Idea recharge plans, it resells lots of other services like payment of DTH services, electricity and gas bills, EMI payments, insurance payments and lots of such other services. Hence using the same centralized reseller site or App, the customer can make payments for different services – thereby saving time and energy. What is necessary is that the customer identifies a trustworthy reseller site or App to carry out the financial transactions. It is good to read reviews and talk to friends before trying out a reseller.