When you’re ready to grow your business by advertising at a tradeshow, you’ve probably put a lot of thought into which shows are best for you and what type of display you think will stand out. But there are so many other aspects of trade shows to consider. While it can feel overwhelming, it’s important to prepare as early as possible to make the best use of your time and space at the show.
The more prepared you are for your tradeshow, the more confident you will feel and the more knowledgeable you will appear to attendees. Before you even arrive at the show, you should be engaging potential customers. If you have an email list, it’s a great idea to begin sending out promotional messages, informing customers about your event. Let them know that this is something they don’t want to miss. You can do this by designing a simple giveaway or drawing that will take place at the show. You could also offer a tease about your booth space or setup, asking them to come to check you out to see what it’s all about.
Design Your Display
Be sure to design an engaging and colorful display to draw show attendees to your space. When looking for trade show displays Boston MA, be sure to find a company that is well versed in the industry your trade show is part of. You should be sure that your booth or space is industry-appropriate, enticing, and unique. In addition to the display itself, you will want coordinating marketing materials that are easily reachable. These materials may include brochures, business cards, or swag such as water bottles with your logo. Be sure that contact information, including social media handles, are easily visible on your printed materials.
What’s most important in standing out at a trade show is to leave potential clients wanting to learn more. You have achieved your goal if people go home and look up your company online or contact you to inquire.