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The group behind the icon, Digital Advertising Alliance , or DAA, is a coalition of advertisers, publishers, and entrepreneurs that has been working to extend transparency on the Web and create controls for online advertising.

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Advertise regionally or globally, within city, state/province, country or worldwide. Target customers based on location, ISP, demographics and other parameters. Targeting criteria within a DSP can embrace geography, demographics, psychographics, shopping behavior and more. DSPs automate the transaction of this buying course of on behalf of the advertiser (brands and businesses), eliminating the need for human interaction, and return their bid to the ad trade for qualifying impressions which initiates a close to real-time transaction.

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