The group behind the icon, Digital Advertising Alliance , or DAA, is a coalition of advertisers, publishers, and entrepreneurs that has been working to extend transparency on the Web and create controls for online advertising.
For example, the linking information sourced from our partners could possibly be Cookie ID ABC = Apple IDFA 123 = MD5 hashed value. Our partners could use probabilistic or deterministic strategies however in all cases please notice that apart from the ID syncing info, no different knowledge (whether or not personally figuring out information or non-personal Marketing Strategies figuring out information) that could be collected by our partners in the course of their services are shared with us. Moreover, we require that every one our partners present users with a simple method to choose out from the gathering and use of their data.
Advertise regionally or globally, within city, state/province, country or worldwide. Target customers based on location, ISP, demographics and other parameters. Targeting criteria within a DSP can embrace geography, demographics, psychographics, shopping behavior and more. DSPs automate the transaction of this buying course of on behalf of the advertiser (brands and businesses), eliminating the need for human interaction, and return their bid to the ad trade for qualifying impressions which initiates a close to real-time transaction.