Building a strong connection with your customers should be right at the top of your list of priorities as a business owner. It’s how the world’s leading brands continue to grow and dominate their markets. But how do you start, and what do your customers actually care about when it comes to brand loyalty?

A recent survey by Customer Thermometer asked questions around what drives an emotional connection for consumers, what does it mean to them, and would they actually pay more to feel more connected to the brand?

See below which displays the results of the survey in a handy infographic: